• pbx_rpg_1
  • pbx_rpg_2
  • pbx_rpg_3
  • pbx_rpg_4

Assignment: Create a seasonally relevant promotional program that builds basket and relevance for P&G household products at Publix.

Insight: When shoppers think of Publix, they tend to think of food, not household, items.

Solution: The ‘Ready, Prep, Go’ program rewards the shopper with her ‘wants’ when she purchases her ‘needs’ at Publix. The seasonal repetition of this program promotes a change in purchase behavior over time.