Assignment: Build excitement for the launch of New PediaSure Nutripals in-store. Educate mom on the nutritious and delicious snack and drive her to the baby/toddler aisle where the product is shelved.
Solution: Bright colored, die-cut shelf and floor graphics grab the interest of mom and kids alike. Healthy fruit cues and nutritional messaging attract mom, while character imagery and oversized visuals appeal to children. The directional component of the out-of-aisle graphics is critical in guiding mom to the unexpected location of the product.