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With over 15 years in the design/advertising industry, I’ve been fortunate to work on a broad range of brands, at best-in-class agencies, surrounded by inspiring and talented people. Currently a VP Creative Director at Arc Worldwide (the Leo Burnett Group), I have led creative on the P&G, Target, CVS, Kroger, Publix, Miller Coors, Kraft and ALDI teams.
My most notable accomplishments include the rebranding of the ALDI brand, a highly-awarded program for the brand development and launch of Hair Food, a successful digital program for Pantene and an Effie for the P&G Best of Beauty campaign.
My passion is for innovative and insight-driven design solutions and a commitment to elevating beauty and expectation within the journey of a shopper. While my expertise is rooted in brand building and shopper marketing, my craft relies on my ever-expanding interest in the creative world. Explorations in typography, fashion, photography, textiles and color trends have been key inspirations in my ability to understand and create effective design.