Assignment: Upon winning the ALDI business, the task was to build out a studio capable of capturing the weekly photography content, both food and non-food.

Solution: Leading both the photography process and studio build out, my role was to create a vision for the ALDI brand as well as a model that would enable the high volume of work needed on a weekly basis. Partnering with The Pub, a production house here in Chicago, I head up the vision, prop, set and surface libraries and direct all shoots. Entering into our 4th year, the studio runs efficiently enough to capture nearly 1,000 images per year.