• cvs_qlearquil

Assignment: Develop a uniquely ownable idea for CVS for the launch of QlearQuil that connects with the busy CVS shopper who suffers from episodic allergy symptoms.

Solution: Recognizing that pollen, ragweed, dust and dander are keeping our shopper’s head foggy, we served up creative that quickly connected with how she was feeling—at a time when her problems were top of mind, but a convenient solution was not. A partnership with weather.com allowed us to sponsor the forecast when allergies were at their worst, with a Qlear communication and coupon driving her to CVS for quick and convenient relief.