Assignment: Develop a program that gets retailers excited about beer, enticed to merchandise it outside the aisle, therefore increasing beer sales.
Insight: Foodie culture has gone mainstream. Nearly 50% of Americans consider themselves foodies.
Solution: Pints and Plates exists to pair beer with food in a meaningful way. The program offers up delicious recipes and beers perfectly matched to complement the flavors on the plate. To be successful Pints and Plates needed to generate excitement among retailers. We crafted a thoughtful in-store program, demonstrating ways Pints and Plates could come to life in store—both in and out of the beer aisle. Then we highlighted this program in a beautiful, tactile inspiration book and a retailer sell-in video.
Watch the Pints & Plates retailer sell-in video here.