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Assignment: Design and implement a promotional P&G and Coca-Cola Olympics Village in-store, with strong digital support, leveraging Mikaela Shiffrin—2014 Olympic gold medalist.

Solution: Directed a photo and video shoot, created an unprecedented in-store aisle takeover, developed rich online content including a behind-the-scenes video and personalized out-of-store touchpoints— all resulting in a rich Olympics experience for the shopper over a 3 month span. The sales results reflected this success when we reached the 3rd highest sales week for P&G products in CVS history.

Watch my interview with Mikaela Shiffrin here.