Assignment: Create incremental merchandising opportunities within retail environments while forming meaningful, lasting, positive impressions on shoppers for P&G beauty brands (COVERGIRL, Olay, Vidal Sassoon, Venus and Pantene).
Solution: Creation of the Summer Stunner Color Tour—a branded Pop Up Salon that made stops around the nation’s biggest cities—adding value to retailers and igniting connections with beauty shoppers in an authentic and relevant way. We built awareness and urgency for the event through social media and then pampered guests to the Event with beauty consultations, services and swag bags.