nutrition_site

Assignment: Breathe new life and interest into the suffering Planters NUTrition brand.

Truth: When choosing a nut mix, shoppers are looking for a delicious, craveable solution.

Solution: To overcome the premium price point and product packaging lacking appetite appeal, we created a campaign that highlights the delicious nut mix varieties, along with their health benefits, while using Mr. Peanut as a credentialer for quality.