Assignment: Create a multi-page brochure to launch, and encourage membership into, the motor coach-based Fleetwood Vacation Club.

Solution: A colorful and inspirational booklet that positions the motor coach vacation as a luxurious and unique opportunity to savor family moments. Bold colors and authentic lifestyle imagery encourage potential club members to rethink their idea of vacationing. Spot varnish adds depth and a premium paper stock reinforces the club’s exclusive nature.