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Assignment: Drive engagement among Target guests and drive demand for Vidal Sassoon without the use of Target-owned digital assets.

Solution: Developed an interactive Pin-It-To-Win-It #FallHairspiration Sweepstakes, with supporting creative for blogger outreach and digital media. Inspired by the relationship between fall hair styles and seasonal television line-ups—this concept encouraged guests to premiere a new fall ‘do. Ten influential bloggers promoted the sweeps, inviting followers to host a viewing party for their favorite fall show, complete with Vidal products and a branded bingo game. The posts driving to the contest were also supported by digital media buys on style and fall tv-related websites.